Cookie Policy

Effective Date: April 8, 2026  |  Last Updated: April 8, 2026

1. Who We Are

This Cookie Policy applies to Via 313, a food service business operating the website pizza-via313.click. If you have any questions about how we use cookies or wish to exercise your rights, you can contact us using the details below:

As a business operating in the United States, we comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, and the Federal Trade Commission (FTC) Act governing fair and transparent data practices nationwide.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, to personalize user experiences, and to provide analytical and advertising information to site operators.

Cookies are created by the web server and sent to your browser, where they are stored. When you return to the same website, your browser sends the cookie back to the server. This allows the website to recognize you and remember your preferences over time.

Cookies can be session cookies (which are deleted when you close your browser) or persistent cookies (which remain on your device for a defined period of time or until you manually delete them). They can also be classified as first-party cookies (set by the website you are visiting) or third-party cookies (set by a domain other than the one you are visiting, typically by third-party service providers).

In addition to cookies, we may use similar technologies such as web beacons (also called pixel tags or clear GIFs), local storage, and session storage. These technologies work in similar ways to cookies and allow us to track user behavior, measure website performance, and deliver targeted advertising. Throughout this policy, we use the term "cookies" to refer to all of these technologies collectively.

3. Why Do We Use Cookies?

Via 313 uses cookies for several important reasons:

  • To ensure our website functions properly and securely
  • To remember your preferences and settings so you don't have to re-enter them each visit
  • To understand how visitors use our website so we can improve it
  • To measure the effectiveness of our marketing campaigns
  • To deliver relevant advertisements to you based on your browsing behavior
  • To comply with legal and regulatory obligations

4. Types of Cookies We Use

We categorize the cookies we use on pizza-via313.click into four main types:

4.1 Essential Cookies

Essential cookies are strictly necessary for the website to function. Without these cookies, certain features of our website would not be available, and the website may not work as intended. These cookies do not collect information about you that could be used for marketing or to track your activity on other websites.

Because these cookies are strictly necessary, we do not require your consent to place them on your device. However, you can still block or delete them by changing your browser settings (see Section 7 below), though doing so may affect how the website functions.

4.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. They collect information about pages visited, time spent on the site, how users arrived at the site, and any errors encountered. All information collected by these cookies is aggregated and therefore anonymous. We use this data to improve the performance and usability of our website.

We primarily use Google Analytics for this purpose, which is a web analytics service provided by Google LLC. Google Analytics uses cookies to collect information about your use of our website and reports website traffic and user behavior to us.

4.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. For example, these cookies may remember your location, language preferences, or the items you have added to your order. The information collected by these cookies may be anonymized and cannot track your browsing activity on other websites.

4.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers.

We use Google Ads and may use other advertising platforms to display relevant ads about our food offerings and promotions to users who have previously visited our website.

5. Specific Cookies We Use

The following table provides detailed information about the specific cookies placed on your device when you visit pizza-via313.click:

Cookie Name Provider Type Purpose Duration
_ga Google Analytics Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. 2 years
_gid Google Analytics Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users on a short-term basis. 24 hours
_gat Google Analytics Analytics Used to throttle request rate to Google Analytics, limiting the collection of data on high traffic sites. 1 minute
_gcl_au Google Ads Advertising Used by Google AdSense to experiment with advertisement efficiency across websites that use Google services. Stores and tracks conversions from Google Ads. 3 months
_ga_[ID] Google Analytics (GA4) Analytics Used by Google Analytics 4 to persist session state and collect statistical data about how visitors use the website. 2 years
cookieconsent_status pizza-via313.click Essential Stores the user's cookie consent preference so that the consent banner does not appear on every page visit. 1 year
PHPSESSID pizza-via313.click Essential Preserves the user's session state across page requests. Required for core website functionality including order management. Session
cart_token pizza-via313.click Functional Maintains the contents of a visitor's shopping cart or order between visits so items are not lost when navigating the site. 30 days
user_preferences pizza-via313.click Functional Stores user preferences such as selected location, preferred menu view, or language settings for a personalized experience. 6 months
_fbp Facebook / Meta Advertising Used by Facebook to deliver advertisements, measure, report, and improve relevance of ads, and to track user behavior across websites that use the Facebook pixel. 3 months
fr Facebook / Meta Advertising Used by Facebook to identify and track users across websites for targeted advertising. Contains a unique browser and user ID combination. 3 months

6. Third-Party Cookies and Services

Some cookies on our website are placed by third parties that provide services to us. These third parties include:

6.1 Google LLC

We use Google Analytics and Google Ads services provided by Google LLC, located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google may use the data collected through these cookies for its own purposes in accordance with Google's Privacy Policy, available at https://policies.google.com/privacy.

To opt out of Google Analytics tracking, you can install the Google Analytics Opt-Out Browser Add-on. To opt out of personalized advertising by Google, visit https://adssettings.google.com.

6.2 Meta Platforms, Inc. (Facebook)

We may use the Facebook Pixel, a tool provided by Meta Platforms, Inc. This tool allows us to measure the effectiveness of our advertising by understanding the actions people take on our website, and to build custom audiences for our advertising campaigns on Facebook and Instagram.

To opt out of Facebook's targeted advertising, visit https://www.facebook.com/settings/?tab=ads or review Meta's Cookie Policy at https://www.facebook.com/policies/cookies.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (with the exception of strictly essential cookies, which are required for the website to function). There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Settings," or "Preferences" menu of your browser. The following links provide instructions for managing cookies in the most popular browsers:

Please be aware that if you block all cookies through your browser settings, you may not be able to access all or parts of our website, and some features may not function correctly.

7.2 Opt-Out Tools Provided by Third Parties

Several advertising industry organizations provide opt-out tools that allow you to opt out of interest-based advertising from participating companies:

7.3 Mobile Device Settings

If you access our website on a mobile device, you can manage your advertising preferences through your device's operating system settings. On iOS devices, go to Settings > Privacy > Tracking. On Android devices, go to Settings > Google > Ads to manage your ad preferences.

8. Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience on pizza-via313.click. Here is a summary of the potential impact:

Cookie Type Impact of Disabling
Essential Cookies Significant impact. The website may not function properly. You may not be able to complete orders, navigate between pages, or access secure areas of the website.
Analytics Cookies Minimal impact on your experience. We will be unable to collect information about how you use our website, which limits our ability to improve and optimize our services.
Functional Cookies Moderate impact. The website will still work, but some personalization features will be lost. You may need to re-enter your preferences each time you visit.
Advertising Cookies Minimal impact on website functionality. You will still see advertisements, but they will be less relevant to your interests. You may see the same ads more frequently.

9. Your Rights Under Applicable Law

Depending on your location and applicable law, you may have certain rights regarding the personal data collected through cookies:

9.1 California Residents (CCPA/CPRA)

If you are a resident of California, you have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information is collected about you through cookies and other tracking technologies
  • The right to delete personal information collected about you
  • The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising
  • The right to limit the use and disclosure of sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at [email protected]. We will respond to verified requests within 45 days as required by law.

9.2 All United States Residents

Under the Federal Trade Commission (FTC) Act, we are committed to fair and transparent data practices. We will not use deceptive methods to collect or use your personal information. If you believe we have violated your privacy rights or engaged in unfair data practices, you may file a complaint with the FTC at https://reportfraud.ftc.gov.

10. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals. However, you can use the opt-out tools and browser settings described in Section 7 to control tracking on our website.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes to our services, or changes in applicable laws and regulations. When we make significant changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by displaying a notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies on pizza-via313.click, please do not hesitate to contact us:

Via 313 — Privacy & Cookie Inquiries