Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at pizza-via313.click, place an order, interact with our services, or otherwise engage with us online or in person. We are committed to protecting your privacy and handling your data in a transparent, responsible manner in accordance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

Please read this Privacy Policy carefully before using our website or services. By accessing pizza-via313.click, submitting an order, creating an account, or otherwise interacting with Via 313, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

This policy applies to all visitors, users, customers, and others who access or use our services, whether through our website, mobile-optimized pages, third-party delivery integrations, or any other digital or physical channel operated by Via 313.

1. About Via 313

Via 313 is a food service business operating in the United States. We specialize in serving delicious, high-quality pizza and related food products to our valued customers. For questions, concerns, or requests related to this Privacy Policy or your personal information, you may contact us using the details below:

2. Information We Collect

We collect various categories of personal information depending on how you interact with our website and services. The categories of information we may collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you place an order, create an account, sign up for our newsletter, participate in a promotion, or otherwise provide information to us directly, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address (street address, city, state, ZIP code)
• Username and password (for registered accounts)
• Date of birth (where required for age verification or promotional purposes)
• Payment information (credit/debit card number, expiration date, billing address — processed and stored by our payment processors; we do not store full card numbers on our servers)

2.2 Order and Transaction Data

We collect information about your purchases, orders, and transactions, including:

• Order history and details (items ordered, quantities, special instructions)
• Order timestamps and delivery records
• Transaction amounts and payment confirmation references
• Loyalty program participation and reward history
• Customer service communications related to orders

2.3 Usage and Behavioral Data

When you visit pizza-via313.click, we automatically collect certain information about your interaction with our website, including:

• Pages visited, links clicked, and time spent on each page
• Search queries entered on our website
• Products viewed, added to cart, or purchased
• Referring URLs (the website or link that brought you to our site)
• Exit pages and navigation paths
• Session duration and frequency of visits

2.4 Device and Technical Information

We collect technical data about the device and software you use to access our website, including:

• IP address
• Browser type and version
• Operating system and device type (desktop, tablet, mobile)
• Screen resolution and language settings
• Device identifiers (where applicable)
• Time zone and approximate geographic location (derived from IP address)

2.5 Location Data

With your consent, or as necessary to provide delivery services, we may collect your precise or approximate geographic location to facilitate order delivery, identify the nearest Via 313 location, and improve our location-based services.

2.6 Communications Data

When you contact us by email, telephone, or through any contact form on our website, we collect the content of those communications, including your name, contact details, and any information you choose to share with us. We may also retain records of customer service interactions for training and quality assurance purposes.

2.7 Cookie and Tracking Technology Data

We use cookies, pixel tags, web beacons, local storage objects, and similar tracking technologies to collect information about your browsing behavior and preferences. Please refer to Section 8 of this policy for a full description of our cookie practices.

2.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Third-party food delivery platforms (e.g., DoorDash, Uber Eats, Grubhub) when you place an order through those services
• Social media platforms when you interact with our social media pages or log in using a social media account
• Analytics and advertising partners who provide demographic and behavioral insights
• Payment processors who share transaction confirmation details

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. Specifically, we use your information to:

3.1 Service Provision and Order Fulfillment

• Process and fulfill your food orders, including coordinating delivery or pickup
• Create and manage your customer account
• Process payments and issue receipts or order confirmations
• Communicate with you regarding the status of your order
• Administer loyalty and rewards programs
• Handle returns, refunds, complaints, and customer service inquiries

3.2 Website Operation and Improvement

• Maintain, operate, and improve the functionality and user experience of pizza-via313.click
• Monitor and analyze website performance, traffic patterns, and user behavior
• Detect, investigate, and prevent technical issues, errors, and security breaches
• Conduct A/B testing and product development

3.3 Marketing and Promotional Communications

• Send you promotional emails, offers, coupons, and newsletters if you have opted in to receive them
• Display personalized advertisements on our website and on third-party platforms
• Conduct surveys, sweepstakes, contests, and promotional campaigns
• Retarget website visitors with relevant advertising across the internet

You may opt out of marketing communications at any time by following the unsubscribe instructions in any email we send or by contacting us directly at [email protected]. Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your orders and account.

3.4 Legal Compliance and Safety

• Comply with applicable federal, state, and local laws and regulations
• Respond to lawful requests from government authorities, law enforcement, or courts
• Protect the rights, safety, and property of Via 313, our customers, and the public
• Enforce our Terms of Service and other applicable agreements
• Investigate, detect, and prevent fraud, unauthorized activity, and abuse

3.5 Analytics and Business Intelligence

• Analyze customer preferences and purchasing patterns to improve our menu offerings
• Measure the effectiveness of our marketing campaigns
• Generate aggregated, anonymized statistical reports for internal business purposes

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your personal information with the following categories of recipients under certain circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party service providers who perform functions on our behalf and are contractually obligated to protect your information. These providers may include:

• Payment processors: To securely process credit/debit card transactions and other payment methods
• Delivery and logistics partners: To fulfill food delivery orders to your address
• Email marketing platforms: To send promotional communications and transactional emails
• Web hosting and cloud service providers: To host and operate our website and databases
• Analytics providers: Such as Google Analytics, to analyze website usage and performance
• Customer support platforms: To manage and resolve customer service inquiries
• Advertising technology partners: To serve targeted advertisements on our website and third-party platforms

4.2 Third-Party Delivery Platforms

If you place an order through a third-party delivery platform (such as DoorDash, Uber Eats, or Grubhub), your order information is shared with that platform and is also subject to their respective privacy policies. We encourage you to review the privacy policies of any third-party platforms you use.

4.3 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, or other third parties when we reasonably believe disclosure is necessary or required to:

• Comply with a legal obligation, subpoena, court order, or regulatory requirement
• Protect the legal rights of Via 313 or third parties
• Investigate or prevent illegal activities, fraud, or threats to safety
• Respond to an emergency involving the risk of death or serious physical injury

4.4 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before your personal information is transferred and becomes subject to a different privacy policy.

4.5 Aggregated and Anonymized Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other business purposes.

5. Data Security Measures

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards designed to protect your data against unauthorized access, disclosure, alteration, loss, or destruction. Our security measures include:

• Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology. Look for "https" in our website URL as confirmation.
• Payment Security: We use PCI-DSS compliant payment processors and do not store full credit card numbers on our servers.
• Access Controls: Access to personal information is restricted to authorized employees and contractors who have a legitimate business need to access it. All personnel with access to personal data are bound by confidentiality obligations.
• Password Protection: Customer account passwords are stored using industry-standard hashing algorithms. We encourage you to use strong, unique passwords for your account.
• Regular Security Assessments: We conduct periodic security reviews, vulnerability assessments, and updates to our systems to address emerging threats.
• Incident Response: We maintain an incident response plan to address data breaches or security incidents promptly and notify affected users as required by applicable law.

6. Your Privacy Rights

Depending on your state of residence, you may have certain rights with respect to your personal information. We honor these rights in accordance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) for California residents, and applicable consumer protection standards under the FTC Act for all users.

6.1 Rights Available to All Users

• Right to Know: You have the right to know what personal information we collect about you and how it is used and shared.
• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information about you.
• Right to Deletion: Subject to certain exceptions (e.g., where retention is required by law), you may request that we delete your personal information.
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time.

6.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know (Specific Pieces): You may request the specific pieces of personal information we have collected about you in the preceding 12 months.
• Right to Data Portability: You may receive your personal information in a portable, readily usable format.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right, please contact us at [email protected].
• Right to Limit Use of Sensitive Personal Information: Where we process sensitive personal information, you have the right to limit our use to what is necessary for the performance of services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge different prices, or provide a different quality of service because you exercised your privacy rights.
• Authorized Agents: California residents may designate an authorized agent to submit a rights request on their behalf. We may require verification of both the agent's authority and the consumer's identity.

6.3 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please submit a verifiable request by:

• Sending an email to [email protected] with the subject line "Privacy Rights Request"

We will acknowledge receipt of your request within 10 business days and respond substantively within 45 calendar days. If we require additional time (up to 90 days), we will notify you in writing. We may need to verify your identity before processing your request to protect your data from unauthorized access.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods we apply are as follows:

After the applicable retention period expires, we will securely delete or anonymize your personal information so that it can no longer be associated with you.

8. Cookie Policy Overview

Our website pizza-via313.click uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing activities. This section provides a brief overview of our cookie practices.

8.1 What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They help the website remember your actions and preferences over time, so you don't have to re-enter information every time you visit.

8.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function properly. These enable core functions such as page navigation, shopping cart functionality, and account login. You cannot opt out of these cookies as the website cannot function without them.
• Performance and Analytics Cookies: These help us understand how visitors interact with our website by collecting anonymous usage data, such as the number of visitors, bounce rates, and which pages are most visited. We use tools like Google Analytics for this purpose.
• Functionality Cookies: These allow our website to remember your preferences (such as your preferred location or saved items) to provide a more personalized experience.
• Targeting and Advertising Cookies: These cookies track your browsing habits across websites to deliver advertisements relevant to your interests. They are placed by our advertising partners and may be used to build a profile of your interests.

8.3 Managing Your Cookie Preferences

You can manage or withdraw your consent to non-essential cookies at any time through your browser settings or by using our cookie preference tool on our website. Please note that disabling certain cookies may affect the functionality of our website and your user experience.

Most web browsers allow you to control cookies through their settings preferences. To find out more about cookies and how to manage them, visit www.allaboutcookies.org.

9. Children's Privacy

Via 313's online services are not directed at, marketed to, or intended for children under the age of 18. We do not knowingly solicit, collect, or retain personal information from minors under 18 years of age.

In compliance with the Children's Online Privacy Protection Act (COPPA) and other applicable laws, if we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete that information from our records.

If you are a parent or guardian and believe that your minor child has provided personal information to us without your consent, please contact us immediately at [email protected] and we will investigate and delete the information as quickly as possible.

10. International Data Transfers

Via 313 is based in the United States, and our servers and systems are primarily operated within the United States. If you are accessing our website from outside the United States, please be aware that your personal information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and services from outside the United States, you acknowledge and consent to the transfer of your personal information to the United States and its processing in accordance with this Privacy Policy and applicable U.S. laws.

We take appropriate steps to ensure that any international transfers of personal data are handled in compliance with applicable law and that your information receives an adequate level of protection.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, platforms, social media pages, and applications that are not operated or controlled by Via 313. This Privacy Policy applies solely to our website and services. We are not responsible for the privacy practices or content of any third-party websites.

We strongly encourage you to review the privacy policy of every website you visit, especially when accessing our website through a third-party delivery platform, social media channel, or any other external service. Clicking on third-party links will redirect you away from our website, and we have no control over those entities' data practices.

12. Your California Privacy Rights — Notice at Collection

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents are entitled to receive a notice at or before the time we collect personal information about them. The following table summarizes the categories of personal information we collect, the purposes for collection, and whether we share or sell such information:

California residents may submit a "Do Not Sell or Share My Personal Information" request by emailing [email protected]. We will process your request within the timeframes required by applicable law.

13. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no uniform standard for how websites should respond to DNT signals, and we do not currently alter our data collection and use practices in response to DNT signals from your browser.

However, California residents may exercise their opt-out rights under the CCPA/CPRA as described in Section 6 of this Privacy Policy.

14. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our practices, services, legal requirements, or for any other reason. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website homepage or order page
• Send an email notification to registered users where required by law

Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this page periodically to stay informed about our privacy practices. If you disagree with the changes, you should discontinue using our services and may request deletion of your personal information as described in Section 6.

15. Filing a Complaint

If you have concerns about how Via 313 handles your personal information and you are not satisfied with our response to your privacy inquiry, you have the right to file a complaint with an appropriate regulatory authority.

15.1 For California Residents

California residents may file a complaint with the California Privacy Protection Agency (CPPA), the state agency responsible for enforcing the CCPA and CPRA:

15.2 For All U.S. Consumers

All U.S. consumers may file a complaint with the Federal Trade Commission (FTC), which enforces federal consumer protection laws, including those related to data privacy and security:

15.3 State-Specific Attorneys General

Depending on your state of residence, you may also have the right to file a complaint with your state's Attorney General's office regarding potential violations of state consumer protection or privacy laws.

16. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our privacy practices, please do not hesitate to contact our privacy team. We are committed to addressing your inquiries promptly and thoroughly.

This Privacy Policy was last reviewed and updated on April 8, 2026. It is effective as of the same date and supersedes all previous versions of the Via 313 Privacy Policy.